About Breakev

We built Breakev because every e-commerce seller and marketer asks the same question after launching a campaign: "Is this making me money?"

The answer should be instant. Type in two numbers — your ad spend and your revenue — and see your ROAS. Type in two more — your price and your cost — and see your break-even point. That's it. No sign-ups, no paywalls, no spreadsheets.

Breakev is free and will stay free. We believe the tools that help you run your business should not be the ones eating into your margins.

Our calculators cover the four platforms where most e-commerce ad spend happens today: Google Ads, Meta (Facebook & Instagram), TikTok, and Amazon. Each platform reports ROAS differently — different attribution windows, different metrics, different benchmarks. We built Breakev to give you a single, consistent way to measure return across all of them.

Beyond the calculator, we publish in-depth guides on ROAS fundamentals: what ROAS actually means, how the formula works, what counts as a good ROAS by industry and platform, and how to calculate your break-even ROAS so you always know the minimum number that keeps you profitable.

Breakev was launched in 2026 by a small team who got tired of jumping between five tools and three spreadsheets just to answer one question. We are not financial advisors — our calculators provide estimates based on the numbers you enter, and should be used as a starting point for your own analysis.

If you have questions, feedback, or ideas for features you'd like to see, reach out at [email protected]. We read every message.

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